For this solo mock assignment (don’t stop reading, I’m proud of this one!), I needed to pick a digital brand that had no physical retail presence, and come up with an experiential activation based on real insights about their target consumer. I chose Robinhood. As a user of the product and and a fan of their mission, I created all of the below. From the research, to the strategy and creative execution, to the deck design. It details a fun and exciting way that the brand could engage an urban millennial audience about a topic that breeds both insecurity and fascination for this generation: personal finance.

Experiential activation pitch deck