Redbox

 
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Overview

After a record sales high in 2013, Redbox had since lost customers to the convenient and limitless options of streaming services. We needed to bring back lapsed customers and entice new ones to Redbox by shouting the brand's only remaining differentiator from the rooftops: its ability to prevent choice paralysis. We'd show the choice paralyzed that limitless options are rarely a good thing - especially when it kills Movie Night. 


CREATIVE CAMPAIGN