Compass, a tech-driven modern real estate firm, needed to both raise awareness among the public, and recruit agents in the San Francisco area to their practice. In order to communicate with multiple targets, we needed to find a common denominator between buyers, sellers, and agents. Since San Francisco is such a high-demand, low-supply city, we determined that the most important factor for these three parties is time. We found that for all of them, the slower the sale, the more everyone's excitement turns to dread. Therefore, we would show buyers, sellers and agents that Compass's advanced CRM technology could speed up the signing process, and assuage their fear of a slow sell.